PROJECT SCOPE: Brand Identity, Positioning, Art Direction, Packaging, Copywriting, Website Development, Email Marketing

PROJECT DURATION: October 2021–June 2022

TOOLS USED: Illustrator, Photoshop, InDesign, Squarespace, Mailchimp

PupChef is a premium, all-natural dog food brand offering human-grade recipes for owners seeking the healthiest option for their four-legged friends. Their recipes are sourced from local farms and completely balanced using only natural foods without added synthetic ingredients. To capture the farm-to-bowl experience, PupChef’s brand identity includes a friendly and down-to-earth personality with a dash of humor. The retro visuals evoke feelings of comfort and nostalgia, meant to be easily recognized at a glance.